PICS: SOSU Cosmetics founder Suzanne Jackson celebrates appointment of Paula Callan as Creative Director

SOSU Cosmetics, founded by Suzanne Jackson, celebrated the appointment of Paula Callan, one of Ireland’s most renowned makeup artists, as their new Creative Director this week.

The brand marked the announcement with an intimate breakfast event at The Westbury Hotel, where guests included Jennifer Zamparelli, Michele McGrath as well as Katie and Carla Jackson.

This exciting collaboration marks the next step in the brand’s evolution, solidifying SOSU’s commitment to empowering beauty lovers everywhere with high-quality, innovative products.

Suzanne Jackson pictured at the announcement of Paula Callan as creative director at SOSU Cosmetics at the Westbury Dublin
Picture Brian McEvoy

Paula Callan who has been announced as creative director at SOSU Cosmetics at the Westbury Dublin
Picture Brian McEvoy

Paula Callan and Jennifer Zamparelli pictured at the announcement of Paula Callan as creative director at SOSU Cosmetics at the Westbury Dublin
Picture Brian McEvoy

Empowering the beauty community by offering innovative, high-performance products across cosmetics, self-tan, nails, and faux eyelashes is at the heart of SOSU Cosmetics.

With Paula Callan’s exceptional experience, SOSU will bridge the gap between everyday beauty lovers and professional makeup artists even further.

Paula’s extensive background in the beauty industry, including her work with MAC Cosmetics, and her presence backstage at fashion weeks, makes her the ideal fit to work with Suzanne to guide the brand’s creative vision.

“I’ve always been the biggest SOSU Cosmetics fan, and I’m honoured to take on this role,” said Paula Callan. “I’m excited to help shape the future of this brand and I hope I can take it to new heights.”

Paula Callan and Emily Callan pictured at the announcement of Paula Callan as creative director at SOSU Cosmetics at the Westbury Dublin
Picture Brian McEvoy

Carla Jackson pictured at the announcement of Paula Callan as creative director at SOSU Cosmetics at the Westbury Dublin
Picture Brian McEvoy

Katie Jackson pictured at the announcement of Paula Callan as creative director at SOSU Cosmetics at the Westbury Dublin
Picture Brian McEvoy

Michele McGrath pictured at the announcement of Paula Callan as creative director at SOSU Cosmetics at the Westbury Dublin
Picture Brian McEvoy

As Creative Director, Paula Callan will lead the creative and artistic direction at SOSU Cosmetics alongside Suzanne Jackson, ensuring that the brand remains a trendsetter while delivering exceptional products.

SOSU envisions a world where makeup becomes a tool to unlock the lifestyle one desires, offering everyone the opportunity to feel like the best version of themselves, no matter their level of expertise.

Founder Suzanne Jackson expressed her excitement, stating, “We are thrilled to have Paula on board. Her passion for beauty, her creative vision, and her industry expertise make her a perfect fit for SOSU. Together, we will continue to create versatile, premium-quality products that inspire confidence.”